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Modernising a digital marketing brand's image to resonate with their technological and creative excellence
client
Visarc
work
Visual identity
background
The agency offer a wide array of digital and creative marketing services, and have a particularly strong portfolio of web and coding work, primarily in the motor industry. Whilst working as a designer Visarc, I was tasked with refreshing their brand identity which had been untouched for some years. It was imperative to develop something that reflecting the company's advanced technological capabilities.
The original logo had to remain similar, so I decided to play on the existing V and A , playing on the coding symbols < and >. Using code to create dynamic animations, the simple V and the A become more interesting as they move organically. This animated and reactive pattern uniquely conveys the concept of motion, central to the motor industry's spirit.
I applied a stripped back colour palette to ensure that their clients' work could do the talking on their website and portfolio. I proposed the font Archia, as its techy feel aligned well with the company's coding credentials.
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