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Concocting an approachable and playful look for a pickle-themed bar
client
Picklebacks
work
Visual identity
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When tasked with developing the visual identity for a new relaxed cocktail bar specialising in pickles, the goal was to capture its lively spirit, maintaining an informality and subtle sophistication. The vibrant bar not only prided itself on serving innovative pickle-based concoctions and classic beverages but also aimed to foster a sense of community by becoming a focal point for local art and music.
To encapsulate the origin of the bar's signature drink, the pickleback, I opted for an American-style typeface, customising it to represent that bar's fun personality. While the logo radiates playfulness, it was important that the rest of the visual language struck a balance, ensuring the identity didn't feel too overly themed or childish.
To show the diversity in offerings, and not mislead that the venue sold only pickles, I integrated illustrations of hands holding various drinks. I teamed up with the talented illustrator Pandrocchia – whose larger than life style brought the dynamic personality the visuals needed. The stylised drawings also bolster the bar's position as a local art space.
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