Oops! Something went wrong while submitting the form.
LET'S CHAT
Building a brand identity that bridges scientific credibility and patient connection
client
Scionic
work
Visual identity
background
The agency was undergoing a transformation, unifying six sub-agencies from three entities into a cohesive medical communications agency. I was tasked with creating a united visual language that all sub-agencies could get behind. It was fundamental that the messaging portrayed the scientific credibility whilst celebrating the patient-centric nature of the agency.
By the rich use of natural-feeling photography of people living every-day experiences, the visual language highlights the the patient-first approach. The visual motif of the atomic rings come from the chemistry inspired logo in reference to the pharmaceutical field. Paired with the photography, the brand feels both patient-focussed but scientifically minded.
The logo was designed based on the restructuring of the business. Six sub-agencies across three agencies were combined to form the new business unit Scionic.
.gif)
.gif)